Jumping In

Today I sent an email to a few past friends and colleagues about my next business venture. This is a snippet from that email.

As I began planning the launch of my new marketing platform (& company), I had built launch sequences and articles and tools and/and/and — based on the world we lived in — but everything changed a little over 3 weeks ago. How we work, how we live — is ever changing, hinging on one piece of information after another as we race to pivot quickly enough.

Here’s what I want you to know today: yes, I’m launching a marketing platform — I know its going to help people understand and implement marketing that supports their financial or operational goals. I know, because these are the same tools, processes, and approaches that I’ve learned and used over the last 15 years of my career — but it’s more than that.

Candidly, if you had told me that three months ago if I would be sitting here, writing this email to you, amid a global health pandemic, having left a job and team I loved, starting this company, I would have laughed. But I think we are all saying that about now.

I’ve dreamed of this business, built the bones of it in my head and over drinks with friends, for years. I’ve designed its systems and developed its philosophy over the length of my career, from start-ups to entrepreneurship to university teaching. I’ve stumbled and produced campaigns that don’t perform. I’ve navigated PR crises and built productive impactful teams. I’ve worked my ass off. For this moment, and what I hope to be for a very full future.

I’m building a marketing platform, yes. But in doing so I’m building a business that stands up to support community — with each other, in the world around us, and in the environment. Marketing isn’t just promotions and pretty graphics. Marketing is the strategies, tools, and tactics that build connection with your team and your customer. That connection builds your business. When done well, it’s a regenerative cycle: success supports impact, impact supports success.

Margo isn’t quite ready for prime-time yet — but we will be soon. Until we’re ready to welcome new client partners, I’m going to be sharing some resources from the tools I’ve been using to help support people communicating and working with their teams and customers this chaotic season.

It means that the platform launches a little later, but hopefully by making these resources publicly available, we’ll be able to help the companies we know and love come out of this alive and stronger than ever.

Related posts:

Dental problems may be excruciatingly painful, upsetting, and inconvenient. Many dental issues, fortunately, can be easily avoided with proper care and attention to your oral health. Read on for the…

Networking is the exchange of information and ideas among people with a common profession or special interest, usually in an informal social setting. I recently felt like I had trouble remembering…

The Seattle Seahawks offense ranked 8th overall in 2019, with the only concern being their offensive line play. The Seahawks o-line allowed 48 sacks at 3.0 sacks per game which came out to 23rd place…