The Growing Importance of Personalization in Retail

While some retailers excel at greeting customers by name and acting as their personal advisor, others know how to leverage data so they can make recommendations for new products based on those customers have already purchased.

Blending the two worlds to create a genuinely personal experience both online and off should be the ultimate goal for retail brands. Why?

In spite of telling statistics, like those cited above, retailers are still dragging their feet when it comes to investing in personalization.

There’s no question that retailers now have more customer touchpoints to manage than ever before, including eCommerce, social media, CRM, email marketing, brick-and-mortar, and traditional advertising.

Retailers that want to stand out from the competition and achieve growth in 2018 should consider what personalization can do for their business and incorporate it as part of their organizational goals.

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