4 Mistakes I Made Launching My First Digital Product

I lost out on profits, but I learned some valuable lessons

After blogging my heart out for two years, my home fitness blog underwent explosive growth in March 2020 because of the pandemic, when everyone turned to home fitness while in quarantine. In an attempt to use this momentum to take my blog to the next level, I decided to create and launch a digital product in the form of a simple, affordable workout plan my readers could print out and follow at home.

A digital product is anything you sell that the buyer can access instantly after purchase, like an online course, ebook, workbook, or printable.

It’s one of the most common monetization strategies for bloggers once their site starts getting traffic and email subscribers. Digital products appeal to both the seller and the buyer; there’s no physical product to ship, which keeps the overhead low, and the buyer can enjoy their purchase immediately.

But despite researching, learning, and implementing the ins and outs of digital products, mine was something of a flop.

In six months, I made 11 sales —not what you would call a resounding success, especially considering the investments I made to launch the product.

But I learned a lot, and I know what to do differently next time.

So if you’re at the stage where you’re thinking about creating your own digital product, this breakdown of my launch will help you learn from my mistakes.

What makes my product launch so interesting as a case study is I got some important stuff right.

I created the product I wished I had when I first got into exercise: a doable workout plan that isn’t overwhelming but effective enough to develop an exercise habit and see results.

By reading reviews on other fitness programs, paying attention to common complaints in various Facebook workout groups, and chatting with people within those groups, I was fairly confident that my 4-week program had a market.

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